Transoft Solutions Unveils New Brand Mark, Signals a Positive and Exciting Change

Mar 30, 2016

Vancouver, BC, Canada

Transoft Solutions Inc., developers of innovative transportation engineering software solutions, has introduced a brand new corporate identity and logo marking a key step forward in the company’s evolution. The new logo features a fresh new look that marks the company’s changing operating plans, the introduction of exciting new product lines, and the launch of major developments of its flagship software, AutoTURN.

With Transoft’s recent introduction of three distinct business units focused on Vehicle Simulation solutions, Civil & Transportation solutions, and Airport Infrastructure solutions, coupled with its launch of ROAD CEM™ and SITE CEM™, two new products focused on road and site design, Transoft is poised to strengthen its position as the leading specialty brand for discerning transportation and traffic engineering design professionals throughout the world.

“It’s a very special time for us at Transoft with so many new and exciting activities,” said Noel Dolotallas, VP, Corporate Marketing at Transoft. “New business units, products, and a major announcement for AutoTURN are just around the corner. And with this being our 25th Anniversary, the introduction of a new logo is very timely and fitting.”

Transoft’s new corporate identity also reinforces its adopted tagline “Design with Confidence”, first introduced as a theme for its TSUG user group meetings.

“We see the new brand mark as more than a mere logo – it’s a symbol that represents our beliefs as a company,” continued Mr. Dolotallas. “The new logo reinforces our commitment to provide outstanding quality software solutions that are easy to use, trust-worthy, and are backed by the industry’s best customer service. These promises have been part of our creed since day one and will never change.”

In line with the new brand mark, Transoft also introduced a new website, product branding and changes to its traditional naming conventions to align the brand with it’s corporate vision and mission.

About Transoft Solutions
Established in 1991, Transoft Solutions Inc. develops the most thoroughly researched and innovative CAD software for the transportation engineering community. Transoft Solutions’ suite of innovative and productivity enhancing software have become the trusted de-facto standard for over 90% of the Top 100 AEC firms (ENR), 85% of North American departments of transportation, and numerous global agencies. The company serves over 30,000 users worldwide through its offices in Richmond, BC, Canada, Rotterdam, Netherlands, Sydney, Australia, Gothenburg, Sweden, Bangalore, India and other dedicated agents and resellers around the world. Providing design solutions for roads and highways, airports, light rail transit, and highway signage, Transoft offers transportation professionals the tools they need to design with confidence.

© 2016 Transoft Solutions, Inc. All rights reserved.